O jornalista Marc Frons, “chief technology officer” de operações digitais do New York Times, responde a perguntas dos leitores. Entre outros assuntos, fala da integração entre os tecnólogos (technologists) e os jornalistas:

Shortly before I joined The Times, the print and digital sides of the newspaper decided to merge their operations — what we call “integration.” I’m sure there were many people who thought this was a terrible idea, that the ink-stained Luddites of the print newsroom (the Web stereotype) and the arrogant, illiterate Digerati (the print stereotype) would never find common ground.

We’ve certainly had our moments. But the truth is integration has been a huge success. I don’t think any of the things we have achieved over the past two years in terms of interactive journalism, technology or our business would have been possible without it.

There are many reasons for this, and a few key individuals who made it all work. But as someone who has long had a foot in both worlds, my perspective is we have succeeded largely because beneath the obvious cultural (and sartorial) differences, journalists and technologists are really kindred spirits. The best of them, anyway, are passionate about their calling (because it’s much more than just a job), are skeptical of conventional wisdom and focus groups, like to trust their instincts, yet pride themselves on their analytical abilities and their almost religious devotion to the facts. And for disciplines where teamwork is vitally important, they also tend to share an individualistic, sometimes anarchistic bent, which as a manager is either a constant source of aggravation or amusement, depending upon how much sleep I’ve had the night before. In the end, technologists and journalists like to get stuff done, which makes them ideally suited to one another.

The trouble is they view the world from opposite ends of the telescope. The instincts that serve you so well as a print journalist often don’t work online (and vice versa) because the rules of the mediums are so different. But once journalists and technologists start to breathe the same air, they begin to understand one another. While we still have some distance to travel, that has certainly been the case at The Times.

We’ve accelerated this process through some fairly unconventional means. Last year, we formed a new software group called Interactive News Technologies, a team of journalistically minded techies (led by a technically minded journalist named Aron Pilhofer) who sit side by side with our editors, reporters and graphics journalists in the newsroom and produce Web applications at daily deadline speed. They have already been responsible for some terrific applications that use interactive databases that we wouldn’t have able to build as fast otherwise, or perhaps at all because we would not have had anyone focused on developing that technical capability.

While there will always be differences between journalists and technologists, I think we are in the midst of a vast generational shift. In the not-too-distant future, the majority of working journalists will be “digital natives” who cannot remember a world without the Internet, and who read most of their news online. That is bound to lead to some profound changes as this Facebook generation begins to assume leadership positions in newsrooms around the country. This next generation is going to have a much greater understanding of the possibilities and limitations of technology, as well as an innate sense of what works (and what doesn’t) online.

Em outra resposta, disse o que vem por aí:

In the next few months, we hope to announce more innovations in multimedia and data visualization as we link these platforms to our strategy around user generated content and APIs.

E também mostrou como o NYT entende e trabalha pra usar ao seu favor as mudanças causadas pela web no jornalismo, principalmente na questão bloco de texto vs. informação estruturada:

In the past, we treated all this structured information as plain text. So there was no way to search, sort and filter all this information or link it to anything else. There was no useful metadata (a term that basically means data about data), no “tags” or other information to help our online readers find all this rich information we were producing every day.

But for the past several months, we’ve been building systems to ensure that everything we produce is tagged at the outset so that it can be placed in a database where it can then be accessed by software developers using the APIs I talked about earlier. We’re doing this not just for structured data but for articles as well so that there will be much richer and more descriptive information about everything we’re ever written going all the way back to 1851.

We have many ideas around creating much richer and more collaborative Times Topics pages and more enhanced articles and multimedia in general. Much of this is necessarily vague because we’re not yet ready to talk about all the things we’re doing in this area. But part of the idea behind creating this vast database of articles and data, making it available, and then giving people the tools to manage it and recombine it with other information, is to tap into the incredible creativity made possible by the Web. We’re really not sure what applications our own developers, external developers and our readers will create using all this information — and to me, that’s the beauty of it.

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